Website Proposal
Proposal Prepared for:
Tor and Mark
May 18, 2022
INTRODUCTION
Red Clay Creative is your website partner
Red Clay Creative has a passion for website design and UX strategy. We are a lean and agile national firm that has grown almost entirely from word-of-mouth over the last five years. We believe this is a testament to the value and partnership we provide our clients. From small businesses to Fortune 500 companies, our client’s success will always be our first and foremost concern. This starts here with our custom-tailored proposals.
Thank you for the opportunity
Tor and Mark,
Red Clay Creative is thrilled to be submitting a website design and development proposal for your Geolocation Soundscapes App. We understand that the digital fingerprint of your company and app needs to match the quality of your product. Our goal is to create a website with a top-notch user experience that increases traffic and attracts your targeted demographic to your app, driving more business. Your website should, and will, wow everyone that visits your page.
If you have any questions about this proposal, please don’t hesitate to let us know. We look forward to working together!
Troy Riemer
PROJECT OVERVIEW
Red Clay Creative will design and develop either a 3-page website or a 5-page website for your Geolocation Soundscapes App, based on the company’s needs and goals. We will work closely with your team to ensure we are blending our ideas with your vision for the app and company. In addition, we can also create a clean, modern logo that represents the high-functioning performance of the app. A high-end website is the right place to start for a productive marketing strategy and we are excited to make your vision come to life.
WHAT
New Custom Website
3 Page Site | One-Time Payment of $3,700
Payments over 3 months | $4,200
Payments over 6 months | $4,700
5 Page Site | One-Time Payment of $5,000
Payments over 3 months | $5,500
Payments over 6 months | $6,000
We will use our experience creating hundreds of websites to design and develop a completely fresh experience that blends our creativity with your vision. Our design team will create mock-ups while working with you to ensure that the feel of your website is perfect before going into development. This foundation will be used to build and code your website. Our focus for this project will be crafting a website with a great design and clear user goals.
Written copy and content are provided by you for the website. All of our websites allow our clients to make edits and minor changes as their companies evolve. This project will be deemed complete once the new website has been created and published.
This proposal does not include the development of the demo product. Additional information is required and we can price this separately.
WHY
Why is the user experience so important?
Your website is your digital storefront. It’s where people get to know you and interact with your brand. But a great website is more than just a nice storefront, it’s a tool for your business.
What is the goal of your website? In your case Mark and Tor, it sounds like the goal is to create significant industry demand for your app and promote your company as the best national geolocation soundscape app in the nation. The website will sell your app and company to its visitors. So, we ask ourselves, “how do we create a path for the targeted demographic to become a client?” “What impression do we want the visitors of the website to have?”
We take all of our research and insights and then create a useful and beautiful website for you.
WHAT
Custom Logo | $500
We will design the logo for you to be used in both digital and print media. Templates of all work will be saved so that the design can be easily adjusted in the future. The final logo design will include multiple file formats to be used in all types of marketing. An initial round of 4 – 6 ideas will be created, and there will be up to two rounds of revisions following that. Any additional revisions may be billed at an hourly rate of $125/hr.
Simple Brand Guidelines
As a part of this project, we will create a simple one-page brand guideline sheet that incorporates the fonts, colors, and any other core content to the brand. This can be used to create other marketing materials in the future for one consistent look and feel.
WHY
Why is branding so important?
A brand is a gut feeling people have about you. It’s the design, it’s an experience, it’s everything you do. It’s about integrating the history of your business and the design to create a feeling. Take the logo off a Mustang and you still know it’s a Mustang.
Branding matters when you’re trying to connect with customers and differentiate yourself from the competition. That’s why we put thought and research into every branding project we work on. Whether it’s a logo, business card, or marketing campaign – how you present yourself to potential customers can make the difference in getting new business.
WHAT
Web Hosting + Maintenance Options
We will host and maintain your website on a monthly basis. We have two different tiers:
- Starter Hosting – starting at $25/mo.
- WordPress Care Plan + Hosting – starting at $125/mo.
With both options, we ensure that you have fast and secure website hosting. You will have dedicated hosting (with up to 20,000 monthly visitors), an SSL certificate, nightly backups, plugin/theme updates, and active malware protection. We have a team monitoring our websites 24/7 and include customer support in case of emergencies.
In addition to hosting, our WordPress Care Plans, ensure that your website is continually refreshed with new content and adjustments as your grow. This includes website edits such as changing photos, updating text, and/or edits to code on your website.
WHY
Why should we host with Red Clay Creative vs. GoDaddy, Bluehost, etc.?
We believe that a fast website and great customer service are vital. There are some companies that are great at one, but not both, and some fall flat completely. We’re the company for you if…
- You want to be able to call someone that knows your website inside and out – rather than a 1-800 number
- You want to know that your website is being monitored daily
- You want someone proactively managing your site and staying ahead of potential problems
We aim to make managing your website an easy and seamless experience.
YOUR PROJECT SCHEDULE
Using the process outlined above, we expect to have your site complete within 6 weeks – this assumes all content and revisions are provided in a timely manner.
Discovery
Onboarding • Content Outline
1 day
Design
Wireframes • Mockup (1st Draft) • Mockup (2nd Draft)
2 weeks
Development
Desktop Draft • Mobile Draft •
Final Revisions
3 weeks
Launch
Add Analytics • Publish Website
1 day
INVESTMENT
Payment Schedule
Payment for this project can be made upfront in a lump sum, over 3 months, or 6 months.
Invoices will be sent through PayPal or Quickbooks. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102. Work will begin once the first payment is received.
Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.
Thank You!
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Signature
By signing this agreement, Tor or Mark, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.
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