SEO + Brand Book

Proposal Prepared for:

Metro Offices

January 14, 2022

INTRODUCTION

We create connections through stories

Red Clay Creative has a passion for creative branding. We are a firm based in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to support your marketing efforts and submit this proposal.

If you have any questions about this proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

PROJECT OVERVIEW

Red Clay Creative will help Metro Offices continue your marketing efforts through two key solutions:

We will use SEO to improve the ranking of metroffice.com and generate more qualified traffic. This will coincide with a refinement of the language on the site for clear communication with your customers.

Separately, we will create a Brand Book to establish a clear brand foundation. This allows Metro Office team members and contractors to have a single source for your brand with a consistent look and feel across your marketing.

YOUR PROJECT SCHEDULE

The SEO portion of this proposal is an ongoing project that will be assessed on a monthly basis and can be canceled at any time.

The Brand Book option in this proposal will take roughly 8 weeks.

INVESTMENT

Adding value to your company

We take into account all the different aspects of your goals and requirements and what we think it will take to deliver the highest quality product. A great product is always a must, but we want to deliver a great experience with customer service too. Let us know if you have any questions about our pricing or if we can clarify anything at all.

Personalized SEO Campaign

$2,000/mo. $1,750/mo.

We will help rank your website by implementing numerous search engine-friendly strategies. These are necessary for greater search engine recognition and to bring your website more quality traffic. We start by adjusting the website code to make it easy for search engine bots to “read” the site. Then we make sure that your website content is targeting specific keywords to help your site rank higher.

  • Month 1 – We start by identifying issues, auditing the site, developing a strategy, and starting to implement technical fixes.
  • Month 2 – We continue with technical fixes (click for a list of all the basic stuff we work on), and focus towards the strategy identified in Month 1.
  • Month 3 – We should have taken care of the all the basic stuff at this point, and are finding new opportunities to create higher conversions in Google.
  • Ongoing – We analyze our progress on a monthly basis and compare that to the overall strategy. Then we implement SEO solutions to achieve better results.

Brand Book

$5,000 $4,000

This package includes a complete branding deck for your company. Information in this branding deck will be the baseline that guides all branded content. The branding deck includes, but is not limited to: Logo variations/alternative, color schematics, branding element prioritization, branded elements breakdown, emotions and meaning, and example content to showcase the usage of such branded material (labels, menus, graphics, etc.). This will be used to create marketing materials in the future for one consistent look and feel.

INVESTMENT

Payment Schedule

We will set up an automatic payment for the SEO campaign. This can be canceled at any time.

Payments for the Brand Book project will be made in 2 equal payments: before the project starts, and once the project is complete. Invoices will be sent through PayPal or Quickbooks. 

Click for Terms

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.

Thank You!

Click the button below to get started or reach out to us if you have any questions.

Signature

By signing this agreement, Metro Offices, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.

Fill in the fields below and a PDF copy of this agreement will be emailed to you.

(2022-01-14) Metro Offices - SEO + Branding

Goal

Red Clay Creative will help Metro Offices continue your marketing efforts through two key marketing efforts: We will use SEO to improve the ranking of metroffice.com and generate more qualified traffic. This will coincide with a refinement of the language on the site for clear communication with your customers. Separately, we will create a Brand Book to establish a clear brand foundation. This allows Metro Office team members, and contractors to have a single source for your brand with a consistent look and feel across your marketing.

Timeline

The SEO portion of this proposal is an ongoing project that will be assessed on a monthly basis and can be canceled at any time The Brand Book option in this proposal will take roughly 8 weeks.

Options

Personalized SEO Campaign – $1,750

We will help rank your website by implementing numerous search engine-friendly strategies. These are necessary for greater search engine recognition and to bring your website more quality traffic. We start by adjusting the website code to make it easy for search engine bots to “read” the site. Then we make sure that your website content is targeting specific keywords to help your site rank higher.
  1. Month 1 – We start by identifying issues, auditing the site, developing a strategy, and starting to implement technical fixes.
  2. Month 2 – We continue with technical fixes (here is a list of all the basic stuff we work on), and focus towards the strategy identified in Month 1.
  3. Month 3 – We should have taken care of the all the basic stuff at this point, and are finding new opportunities to create higher conversions in Google.
  4. Ongoing – We analyze our progress on a monthly basis and compare that to overall strategy. Then we implement SEO solutions to achieve better results.

Brand Book – $4,000

This package includes a complete branding deck for your company. Information in this branding deck will be the baseline that guides all branded content. The branding deck includes, but is not limited to: Logo variations/alternative, color schematics, branding element prioritization, branded elements breakdown, emotions and meaning, and example content to showcase the usage of such branded material (labels, menus, graphics, etc.). This will be used to create marketing materials in the future for one consistent look and feel.

Payment Schedule

We will set up an automatic payment for the SEO campaign. This can be canceled at any time. Payments for the Brand Book project will be made in 2 equal payments: before the project starts, and once the project is complete. Invoices will be sent through PayPal or Quickbooks.

Signature

By signing this agreement, Metro Offices, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.
Personalized SEO Campaign?(Required)
Brand Book?(Required)
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