Web Design + Development

Proposal Prepared for:

Axis Management Group

September 21, 2021

INTRODUCTION

We create connections through stories

Red Clay Creative has a passion for creative branding. We are a firm based in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to work on another website with the Axis team. It’s exciting to help you build a strong online foundation for your brand and we’re happy to be a part of that growth.

If you have any questions about this proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

PROJECT OVERVIEW

Red Clay Creative will help Axis Management Group design and develop your website with a clean and modern look. The website will be the foundation of your brand and showcase your extensive experience. We will design an intuitive user experience that impresses visitors and gives people the information they need. This estimate includes consultations, design mockups, development, and testing.

MEET OUR TEAM

Troy Riemer

Founder + CEO of Red Clay Creative

As the Founder of Red Clay Creative, Troy is responsible for guiding a team of creative professionals to complete projects with varied goals, timelines, and high expectations. He has successfully implemented user-centered design in hundreds of projects with Red Clay Creative, including branding, and website development. He works to understand the user needs and brings a unique perspective to the design table, ensuring that solutions are customer-focused. Troy is in continually in communication with clients to ensure that their needs are being met and there are clear expectations for each project.

Laura Argentieri

Lead Designer

Laura is a multidisciplinary designer who is passionate about creative problem solving and UX design. With a background in architecture and urban design, her diverse skillet allows her to focus on taking complicated ideas and simplifying them into beautiful, intuitive designs. As lead UX designer, Laura is responsible for overseeing the design process and guiding the design direction from beginning to end. When she’s not in front a screen, you can find her hiking, sailing, skiing with her husband or playing with her two pups, Luna and Rory.

Elliot Mersch

Lead Developer

Elliot is responsible for seeing web development projects through from beginning to end and has over 10 years of experience in coding. He is committed to helping businesses establish an online presence they can be proud of while simultaneously reaching their goals. In his free time, he enjoys rock climbing and playing video games.

Andrew Kushnir

Developer

Andrew is a developer, who brings your incredible ideas to life in browser. He is quite confident, endlessly curious and aiming at boosting his coding and problem-solving skills. In his free time is a passionate lover of F1 and sports. Healthy lifestyle and spending time in green space are the sources of Andrew’s mental and physical well-being after long hours in front of the screen.

OUR PROCESS

From discovery to design, we lay the foundation for a beautifully crafted website.

We put a lot of energy into the design to prevent surprises during the development process. We start by creating a fully interactive mockup of the website that you can navigate through. During this process, we always design with mobile in mind. Once you approve the mockup, we start development. This will lead to a series of reviews and revisions to ensure the highest quality website for all sizes and devices.

YOUR PROJECT SCHEDULE

Using the process outlined above, we expect to have your site complete within 4 weeks

Discovery

1 day

Design

1.5 weeks

Development

2.5 weeks

Launch

1 day

KEY FEATURES

Picking a Platform

User-Centered Design

Website Integrations

SEO

Built for Flexibility

Responsiveness

Speed Matters

User Training

Picking a Platform

We have developed a custom WordPress theme that takes advantage of the core tools in WordPress so that your site grows with the platform. This means that as the technology improves you’ll be able to make changes to site content easily and take advantage of new tools. We understand that a website is a living, breathing document. You should be updating it on a consistent basis and it shouldn’t be a chore either.

User-Centered Design

We recognize that a website is one aspect of your overall marketing strategy and it can tip the scale before you even meet a client. We learn about your users and why they’re coming to your site. We look at what they expect, and how they will interact with your web content.

Website Integrations

As a hub for your business online, it’s important that your website can integrate with other tools. Incorporating Google Analytics is already a part of our development process, and we can track specific goals and conversions through Google Analytics. Additionally, linking to outside social media sites is baked into our development framework. If there’s something else, you’d like to integrate to the site let’s find the best solution for your needs.

SEO

We use an SEO framework with built-in AI that automatically optimizes web pages, and creates your robots.txt and XML sitemap. This framework ranks a website distinctively by enabling breadcrumbs for Google Search, and by automatically generating titles and descriptions according to Google’s guidelines.

Built for Flexibility

We understand that a website is a living, breathing document. You should be updating it on a consistent basis and it shouldn’t be a chore either. We create all of our websites with this in mind. Our custom WordPress theme takes advantage of the core tools in WordPress so that it grows with the platform. This means that as the technology improves you’ll be able to make changes to site content easily and take advantage of new tools.

Responsiveness

51% of web traffic came from mobile devices in 2020. We always develop our sites with mobile in mind because mobile accessibility can influence whether customers use your service or not. From the initial design phase to the final testing, mobile is always a priority and our custom WordPress theme is already set up to handle this. Our quality assurance process will ensure your site is compatible with modern browsers and scale for mobile, tablets, laptops, and widescreen monitors too.

Speed Matters

Speed is one of the top factors when building a successful website. It comes from a combination of media, coding, and hosting. We offer our own hosting options that allow us to easily scale and adapt according to our client’s needs and the traffic their website needs to handle. We also avoid using lots of plugins that can add extra code to your website and create security vulnerabilities. We’ll help you figure out the best option to get your site loading in 1 second or less.

LEARN MORE ABOUT RCC WEB HOSTING

Training

Speed is one of the top factors when building a successful website. It comes from a combination of media, coding, and hosting. We offer our own hosting options that allow us to easily scale and adapt according to our client’s needs and the traffic their website needs to handle. We also avoid using lots of plugins that can add extra code to your website and create security vulnerabilities. We’ll help you figure out the best option to get your site loading in 1 second or less.

INVESTMENT

Adding value to your company

We take into account all the different aspects of your goals and requirements and what we think it will take to deliver the highest quality product. A great product is always a must, but we want to deliver a great experience with customer service too. Let us know if you have any questions about our pricing or if we can clarify anything at all.

Multi-Page Website

$5,000 $4,500

This includes a fully responsive website for desktop and mobile with interactive animations and up to 9 pages. The website will be unique to your brand and be built around your customer’s experience. Written copy and content are provided by you for the website. All of our websites allow you to make changes and updates easily in the future. The website will be deemed complete upon publication. Key pages we expect for this project include:

  • Home
  • What We Do
    • IT Delivery
    • Scientifc Consulting
    • Strategy
  • Who We Serve
  • Vehicles and Schedules
  • Join Us
  • Let’s Talk

INVESTMENT

Payment Schedule

Payments for this project will be made in 2 equal payments. Invoices will be sent before the project begins and once the project is complete. We prefer payments to be made digitally via the invoice, but you can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102. Work will begin once the first payment is received.

Click for Terms

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.

Thank You!

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Signature

By signing this agreement, Axis Management Group, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.

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