Advertising Project

June 3, 2021

Prepared for

Ignazio M Libreri
Da Luciano’s


We create connections through stories

Red Clay Creative has a passion for creative branding. We are a local firm in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to submit a proposal for Da Luciano’s. [INSERT STATEMENT HERE]

If you have any questions about the proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

Project Overview

Month 1

We will setup ads on Google to start collecting data. We will also hold a brainstorming session to generate copy and content for the ads. This will include a targeted search campaign, as well as a retargeting campaign that continues marketing to visitors that visit your website.

Month 2

The Marketing Campaign will be in full stride at this point. We will be monitoring the audiences, what they interact with and make adjustments based on the data we collect. The goal will be to increase the number of clicks on ads, landing pages, and your website to make sure we are sending the right traffic to the website.

Month 3

We will continue to make necessary adjustments to the Marketing Campaign and sales funnel by using data collected from the ad campaigns. The goal is to have a converting strategy at this point that is repeatable and scalable.


After 3 months, we will have collected enough data to have a general idea of what is and isn’t working. We will reassess the overall strategy with you and decide how to improve the campaigns, test new strategies, and possibly expand to other advertising platforms.


Red Clay Creative will be Da Luciano’s marketing partner using a multi-faceted approach that uses data and experience to deliver the best possible results. We will generate traffic using digital ad campaign with Google Ads. Reports will be generated each month and we will have a calls each month to review the campaigns and progress to improve lead generation and marketing processes.


Marketing Campaign in Google Ads

Minimum Starting Ad Budget – $1,000/mo.
Ad Management (separate from ad budget) – ($350 + 15%)/mo.

The objective of your campaigns is to generate qualified customers for your business. This does not include interaction after you have received your lead. Your campaigns will consist of split-tested ads to acquire the best possible results. The budget will be spent under the discretion of your Ad Manager (Elliot) and the ad spend will never exceed the allotted budget. Ads will be monitored by our team and reports will be generated by the 5th of the following month.

Landing Page – $500/once

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What clients are saying

Red Clay Creative is like no other web design company I’ve worked with. They’re easy to communicate with, will answer questions night and day, and they put themselves in the customers shoes. Red Clay will take the time to understand crucial details of the particular industry you are working in. You have a partner on your side.

I would recommend Red Clay Creative’s services for anyone looking to build a website or graphics.

Chris Voudris | Vaporhaus

Red Clay Creative is like no other web design company I’ve worked Red Clay Creative’s work on our website has taken it to a new level in terms of its branding and content, as well as our reach out into the world. They approach all they do with a strong eye to design and to marketing effectiveness. They are always bringing new ideas to us and are extremely responsive in implementing them.

Diane Coburn Bruning | Chamber Dance Project

Red Clay Creative was easy and fun to work with and delivered value above and beyond what they were contracted to do. Their communication and responsiveness were excellent. They understood my business problems and offered solutions and in many different instances went out of their way to over deliver on the project. I consider them a trusted member of my virtual team.

Philip Pfeifer | Pfeifer Sales Academy

Some of our recent work

Click any of the images to see.

Payment Schedule

An initial invoice will be sent for the Marketing Campaign Setup. After that, invoices will be sent before the 5th of each month based on the Ad Budget in the previous month and the other monthly services. Invoices are sent through PayPal, and a PayPal account is not required to make payments. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102.

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.