Web Design + Development + SEO

Proposal Prepared for:

Sam Hogan

December 17, 2021

INTRODUCTION

We create connections through stories

Red Clay Creative has a passion for creative branding. We are a firm based in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to submit a proposal for you. It’s exciting that you’ve been able to generate so much traffic from this niche and we’d love to help you continue to grow with this audience.

If you have any questions about this proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

PROJECT OVERVIEW

Red Clay Creative will help Sam Hogan design and develop a landing page focused on generating traffic for PhD students that need a mortgage. We will design an intuitive user experience that impresses visitors (with animations) and gives people the information they need. Additionally, we will create and implement an SEO strategy on the site to generate traffic for your niche. This estimate includes consultations, design mockups, development, and testing.

MEET OUR TEAM

Troy Riemer

Founder + CEO of Red Clay Creative

Troy is the founder of Red Clay Creative, a team of creative professionals that excels at creating beautiful websites. He’s passionate about helping people and businesses achieve their dreams of success, and has worked with hundreds of businesses to deliver value to their customers. He works to understand the user needs and brings a unique perspective to each project, ensuring that solutions are always customer-focused. Troy believes that hard work, communication, and integrity are integral to any relationship and strives to help businesses with those core values at his foundation.

Laura Argentieri

Lead Designer

Laura is a multidisciplinary designer who is passionate about creative problem solving and UX design. With a background in architecture and urban design, her diverse skillet allows her to focus on taking complicated ideas and simplifying them into beautiful, intuitive designs. As lead UX designer, Laura is responsible for overseeing the design process and guiding the design direction from beginning to end. When she’s not in front a screen, you can find her hiking, sailing, skiing with her husband or playing with her two pups, Luna and Rory.

Elliot Mersch

Lead Developer

Elliot is responsible for seeing web development projects through from beginning to end and has over 10 years of experience in coding. He is committed to helping businesses establish an online presence they can be proud of while simultaneously reaching their goals. In his free time, he enjoys rock climbing and playing video games.

Andrew Kushnir

Developer

Andrew is a developer, who brings your incredible ideas to life in browser. He is quite confident, endlessly curious and aiming at boosting his coding and problem-solving skills. In his free time is a passionate lover of F1 and sports. Healthy lifestyle and spending time in green space are the sources of Andrew’s mental and physical well-being after long hours in front of the screen.

OUR PROCESS

From discovery to design, we lay the foundation for a beautifully crafted website.

We put a lot of energy into the design to prevent surprises during the development process. We start by creating a fully interactive mockup of the website that you can navigate through. During this process, we always design with mobile in mind. Once you approve the mockup, we start development. This will lead to a series of reviews and revisions to ensure the highest quality website for all sizes and devices.

Discovery

During our initial conversations we will gather as much information about your brand and your goals as we can. We want to know what you do, how you do it, and most importantly, what makes you unique. We will look at competitors, analyze existing site analytics, and dig into long and short-term objectives so that we can ensure your website is a reflection of your brand and tells your story in a way that enhances your marketing.

We will focus on

• Understanding goals and objectives
• Target audiences and competition
• Brand consistency

UX Strategy + Design

We take all of the info we gather in the Discovery phase to craft the design of your website. This is where the content of your website is key. We can use any of your content (i.e. photos, videos, copy, etc.) or we can partner with specialists to fill in the gaps. We also have an Adobe Stock account that can be used too. All of this will go into the mockup to define the look and feel of your new website. The goal here is to finalize all the colors, styling, layouts, and features before we go into development.

We will focus on

  • Content organization
  • Graphic styling
  • Wireframes & Mockup
  • Accessibility
  • Imagery
  • UX Design

Development

Once you approve the website mockup, we pass the design along to our web developers. We build your website from the ground up so that it’s customized to your needs. On the frontend, we match everything to the mockup, perfect animations, and ensure the website is mobile responsive. On the backend, we streamline pages and plugins so that it’s easy to maintain the website after the website is published.

We will focus on

  • Modern coding best practices
  • Responsiveness
  • SEO
  • Test and verify functionality
  • Browser testing

Launch

After our developers finish coding, testing, and working out any kinks, your site is ready to publish! The process of publishing your website typically depends on where your site is being hosted. If you’re hosting with us, all we need to do is point your domain to our servers. If you’re hosting on another platform, we will coach you through the process so there are no surprises, but it should be relatively similar. If needed, we can also train you how to use the backend of your site so that you can make updates to the website as you need in the future.

We will focus on

  • Publishing your site!
  • Technical support
  • Bug tracking
  • Install analytics tools
  • Website training

YOUR PROJECT SCHEDULE

Using the process outlined above, we expect to have your site complete within 4 weeks

Discovery

Onboarding • Content Outline


1 week

Design

Wireframes • Mockup (1st Draft) • Mockup (2nd Draft)


1 week

Development

Desktop Draft • Mobile Draft •
Final Revisions


2 weeks

Launch

Add Analytics • Publish Website


1 day

KEY FEATURES

Picking a Platform

User-Centered Design

Website Integrations

SEO

Built for Flexibility

Responsiveness

Speed Matters

User Training

Picking a Platform

We have developed a custom WordPress theme that takes advantage of the core tools in WordPress so that your site grows with the platform. This means that as the technology improves you’ll be able to make changes to site content easily and take advantage of new tools. We understand that a website is a living, breathing document. You should be updating it on a consistent basis and it shouldn’t be a chore either.

User-Centered Design

We recognize that a website is one aspect of your overall marketing strategy and it can tip the scale before you even meet a client. We learn about your users and why they’re coming to your site. We look at what they expect, and how they will interact with your web content.

Website Integrations

As a hub for your business online, it’s important that your website can integrate with other tools. Incorporating Google Analytics is already a part of our development process, and we can track specific goals and conversions through Google Analytics. Additionally, linking to outside social media sites is baked into our development framework. If there’s something else, you’d like to integrate to the site let’s find the best solution for your needs.

SEO

We use an SEO framework with built-in AI that automatically optimizes web pages, and creates your robots.txt and XML sitemap. This framework ranks a website distinctively by enabling breadcrumbs for Google Search, and by automatically generating titles and descriptions according to Google’s guidelines.

Built for Flexibility

We understand that a website is a living, breathing document. You should be updating it on a consistent basis and it shouldn’t be a chore either. We create all of our websites with this in mind. Our custom WordPress theme takes advantage of the core tools in WordPress so that it grows with the platform. This means that as the technology improves you’ll be able to make changes to site content easily and take advantage of new tools.

Responsiveness

51% of web traffic came from mobile devices in 2020. We always develop our sites with mobile in mind because mobile accessibility can influence whether customers use your service or not. From the initial design phase to the final testing, mobile is always a priority and our custom WordPress theme is already set up to handle this. Our quality assurance process will ensure your site is compatible with modern browsers and scale for mobile, tablets, laptops, and widescreen monitors too.

Speed Matters

Speed is one of the top factors when building a successful website. It comes from a combination of media, coding, and hosting. We offer our own hosting options that allow us to easily scale and adapt according to our client’s needs and the traffic their website needs to handle. We also avoid using lots of plugins that can add extra code to your website and create security vulnerabilities. We’ll help you figure out the best option to get your site loading in 1 second or less.

LEARN MORE ABOUT RCC WEB HOSTING

Training

Speed is one of the top factors when building a successful website. It comes from a combination of media, coding, and hosting. We offer our own hosting options that allow us to easily scale and adapt according to our client’s needs and the traffic their website needs to handle. We also avoid using lots of plugins that can add extra code to your website and create security vulnerabilities. We’ll help you figure out the best option to get your site loading in 1 second or less.

INVESTMENT

Adding value to your company

We take into account all the different aspects of your goals and requirements and what we think it will take to deliver the highest quality product. A great product is always a must, but we want to deliver a great experience with customer service too. Let us know if you have any questions about our pricing or if we can clarify anything at all.

Landing Page

$500/once + $25/mo.

We will create a super-focused landing page to generate leads for PhD students who need to qualify for a mortgage. This will feature content for this audience, include multiple ways for customers to contact you, and incorporate your branding. All of our landing pages allow you to make changes and we will add user tracking to the page so that improvements can be made in the future.

All of our landing pages include our dedicated hosting (with up to 20,000 monthly visitors), nightly backups, updates, and security protection. This includes website hosting, customer support, website backups, website updates, plugin updates, domain renewal, SSL certificate, and active malware protection.

SEO Starter

$750/once

We will help rank your website by implementing numerous search engine-friendly strategies. These are necessary for greater search engine recognition and to bring your website more quality traffic. We start by adjusting the website code to make it easy for search engine bots to “read” the site. Then we make sure that your website content is targeting specific keywords to help your site rank higher. Some additional highlights include:

  • Creating breadcrumbs to show the exact pathway your website visitors use to arrive at the pages on your website. The search engines follow these pathways and factor them favorably into your rankings if they’re present.
  • Generating meta titles and meta descriptions according to Google’s guidelines so your website can show up for the right keywords and phrases to bring you the best traffic.
  • Automations to notify Google, Bing, Yahoo, and all connected search networks automatically of any website updates with a built-in sitemap that gains search favor and website listing recognition.
  • Preventing canonical errors that confuse the search engines and compromise your website rankings. Many websites make these errors with their categories, pages, subdomains, and multisite domain mapping.

After changes from the initial optimization are made, we can monitor results on a monthly basis and make updates based on performance. For a full list of optimization practices that we will put in place click here.

INVESTMENT

Payment Schedule

Payments for this project will be made in 2 equal payments: before the project starts, and once the project is complete. Invoices will be sent through PayPal or Quickbooks. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102. Work will begin once the first payment is received.

Click for Terms

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.

Thank You!

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Signature

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