Marketing Project

August 24, 2021

Prepared for

Louis Everard + Jennifer Nygard
Everard’s Clothing


We Create Connections Through Stories

Red Clay Creative has a passion for creative branding. We are a local firm in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to continue supporting your marketing efforts. I know marketing can be a little bit of trial and error, but I hope that we are providing helpful data to make smarter marketing choices.

If you have any questions about the proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

Project Overview

Once your campaigns are setup, we will collect data to make informed decisions about your marketing campaigns. This will help us learn how to improve your ads, and adjust the spend towards higher converting ads.


Red Clay Creative will be a marketing partner for Everard’s Clothing using a multi-faceted approach that uses data and experience to deliver the best possible results. We will generate traffic using digital ad campaigns with Google Ads and Youtube Ads. Reports will be generated each month and we will have meetings each month to review the campaigns and make adjustments as needed.


Marketing Campaigns

Ad Management – $200 + 15%/mo.

The objective of your campaigns is to generate qualified customers for your business. This does not include interaction after you have received your lead. Your campaigns will consist of split-tested ads to acquire the best possible results. The budget will be spent under the discretion of your Ad Manager and the ad spend will never exceed the allotted budget. Ads will be monitored by our team and reports will be generated by the 5th of the following month.

Google Ads Budget – $500

Google Ads are effective because they are based on the premise that someone searching in Google has intent to buy. Someone looking for a “Joseph Ribkoff dress” for example is likely looking to buy that dress. Right now your Google Ads budget is being spent before the day is up, so increasing the budget will increase traffic (and likely conversions)

YouTube Ads Budget – $300

Youtube Ads are a great way to generate brand awareness. Each view usually costs between $0.02 and $0.05 so you can get a lot of exposure at an affordable rate. We can target people based on what they are watching – so we can start by targeting people watching styling videos or searching for “how to” videos.

What other clients are saying

Red Clay Creative is like no other web design company I’ve worked with. They’re easy to communicate with, will answer questions night and day, and they put themselves in the customers shoes. Red Clay will take the time to understand crucial details of the particular industry you are working in. You have a partner on your side.

I would recommend Red Clay Creative’s services for anyone looking to build a website or graphics.

Chris Voudris | Vapor Haus

Red Clay Creative is like no other design company I’ve worked with. Red Clay Creative’s work on our website has taken it to a new level in terms of its branding and content, as well as our reach out into the world. They approach all they do with a strong eye to design and to marketing effectiveness. They are always bringing new ideas to us and are extremely responsive in implementing them.

Diane Coburn Bruning | Chamber Dance Project

Red Clay Creative was easy and fun to work with and delivered value above and beyond what they were contracted to do. Their communication and responsiveness were excellent. They understood my business problems and offered solutions and in many different instances went out of their way to over-deliver on the project. I consider them a trusted member of my virtual team.

Philip Pfeifer | Pfeifer Sales Academy

Some of our recent work

Click any of the images to view.

Payment Schedule

invoices will be sent before the 5th of each month based on the Ad Budget in the previous month and the other monthly services. Invoices are sent through PayPal, and a PayPal account is not required to make payments. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102.

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.


By signing this agreement, Everard’s Clothing, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.

Fill in the fields below and a PDF copy of this agreement will be emailed to you.