Website Project

July 2, 2021

Prepared for

Ellie Reynolds
Arts + Industries Building | Smithsonian


We Create Connections Through Stories

Red Clay Creative has a passion for creative branding. We are a local firm in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to submit a proposal for Arts + Industries Building. This sounds like a fun project where we can collaborate on your site together and the training aspect is right up my alley.

If you have any questions about the proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

Project Schedule

We believe good design starts with a thorough understanding of the company, the mission and the audience. This allows us to make informed decisions that will be tailored to your specific needs. We put a lot of energy up front into the design to prevent unexpected surprises during the development process. Although your site is already built, we will still create mockups of portions of the site to ensure that we are on the same page. During this process, we always design with mobile in mind. After the mockup is approved, we will begin development.

This is an ongoing process.

This project will be complete on August 1, 2022.


Red Clay Creative will help Arts + Industries Building | Smithsonian update your website with new functionality and features. Additionally, we will train your team on how to use various plugins and features of WordPress. This estimate includes consultations, design mockups, development, and testing. We always make sure we’re delivering the best possible web solutions that can grow with you.


Ongoing Website Updates – $125/hr.

This can range from full website projects to small website edits and may consist of, but is not limited to, updating the design of a website, changing the layout of a website or editing content to improve SEO. We don’t do retainers, but we do understand that our clients need to plan their budget. Below is a list of tasks followed by estimated time based on your statement of work.

  • Updating the AIB WordPress theme as requested, including minor design changes (resizing elements, spacing, etc.)
  • Setting up The Events Calendar plugin
  • Setting up multiple language translations (exact languages TBD) using the Translate Press plugin and Google translate
  • Inserting code so Google Business listing will pick up on AIB’s social profiles Inserting code for Facebook Pixel
  • Setting up a search bar
  • Optimize webpage loading
  • Setting up Etix for ticketing (TBD per central Smithsonian requirements)
  • Advising on accessibility projects
  • Installing plug-ins as needed
  • Training staff on plugin use

Estimated Time for Tasks: 100 hrs
Estimated Minimum Ongoing Hours: 5 hrs

We understand that this project will adapt and new requirements may come up over time. A shortened quote will be sent for new tasks and projects to set expectations and keep a record of work performed.

What other clients are saying

Red Clay Creative is like no other web design company I’ve worked with. They’re easy to communicate with, will answer questions night and day, and they put themselves in the customers shoes. Red Clay will take the time to understand crucial details of the particular industry you are working in. You have a partner on your side.

I would recommend Red Clay Creative’s services for anyone looking to build a website or graphics.

Chris Voudris | Vapor Haus

Red Clay Creative is like no other design company I’ve worked with. Red Clay Creative’s work on our website has taken it to a new level in terms of its branding and content, as well as our reach out into the world. They approach all they do with a strong eye to design and to marketing effectiveness. They are always bringing new ideas to us and are extremely responsive in implementing them.

Diane Coburn Bruning | Chamber Dance Project

Red Clay Creative was easy and fun to work with and delivered value above and beyond what they were contracted to do. Their communication and responsiveness were excellent. They understood my business problems and offered solutions and in many different instances went out of their way to over-deliver on the project. I consider them a trusted member of my virtual team.

Philip Pfeifer | Pfeifer Sales Academy

Some of our recent work

Click any of the images to view.

Payment Schedule

Time will be tracked from the first of the month with the period ending on the last day of the month. Invoices will be sent before the 5th of each month for work performed in the previous period. If no work is performed, no invoice will be sent. Invoices are sent through PayPal, and a PayPal account is not required to make payments. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102.

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.


By signing this agreement, Arts + Industries Building | Smithsonian, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.

Fill in the fields below and a PDF copy of this agreement will be emailed to you.