Website Project

June 28, 2021

Prepared for

Adam Silverman & Dave Keyser
Capital Dwelling
capitaldwelling.com

Introduction

We Create Connections Through Stories

Red Clay Creative has a passion for creative branding. We are a local firm in the Washington DC area working with a variety of businesses and non-profits. We help share your story through powerful branding that builds trust and engagement with your audiences.

Thank you for the opportunity

We appreciate the opportunity to submit another proposal for Capital Dwelling. We enjoyed working together on publishing your new website and it’s exciting to be working with a company like yours at the ground floor.

If you have any questions about the proposal, please don’t hesitate to let us know. We are pleased to be considered and look forward to helping out.

Troy Riemer

Project Schedule

We believe that a website is a living document that changes based on user actions and feedback. When this process is an active dialogue between you and your users, you can quickly adapt the website to better meet their needs – and increase conversions. We start by making a hypothesis to streamline the website and then actively test this with a control and a variant (option A and option B). There will be between 2 – 5 active tests going on at any given time, depending on your website traffic. Once each test has collected enough data, we start the cycle over again by crafting a new hypothesis.

This project is month-to-month. We aim to deliver great service so you continue to work with us.

Goal

Red Clay Creative will be Capital Dwelling’s website partner for continuously improving your website to increase engagement and conversions. We’ll do this by running strategic tests on your website to learn how your users are interacting with your site and then make ongoing improvements. A report will be generated each month and we will have a call each month to review progress and results. Individual projects such as landing pages and new website features will be quoted and billed separately.

Options

A/B Testing for capitaldwelling.com – $1,250/mo. $1,000/mo.

We will run experiments on capitaldwelling.com to improve lead generation for your target market. These experiments will measure the effectiveness of headlines, copy, colors, images, and layouts on the website with the goal of boosting your conversion rate. Each month, we will review the progress of experiments and identify new opportunities to continuously improve the website. This includes a monthly report to track progress.

Wed Design & Development (hourly) – $100/hr.

Separate from small changes originating from A/B Testing, the opportunity may arise to make bigger updates to your website. This can range from website projects to website adjustments and may consist of, but is not limited to, updating the design of a website, changing the layout of a website or editing content to improve SEO. A shortened proposal will be sent for individual projects like this to set expectations and keep a record of work performed. If no work is performed, no invoice will be sent for this service.

What other clients are saying

Red Clay Creative is like no other web design company I’ve worked with. They’re easy to communicate with, will answer questions night and day, and they put themselves in the customers shoes. Red Clay will take the time to understand crucial details of the particular industry you are working in. You have a partner on your side.

I would recommend Red Clay Creative’s services for anyone looking to build a website or graphics.

Chris Voudris | Vapor Haus

Red Clay Creative is like no other design company I’ve worked with. Red Clay Creative’s work on our website has taken it to a new level in terms of its branding and content, as well as our reach out into the world. They approach all they do with a strong eye to design and to marketing effectiveness. They are always bringing new ideas to us and are extremely responsive in implementing them.

Diane Coburn Bruning | Chamber Dance Project

Red Clay Creative was easy and fun to work with and delivered value above and beyond what they were contracted to do. Their communication and responsiveness were excellent. They understood my business problems and offered solutions and in many different instances went out of their way to over-deliver on the project. I consider them a trusted member of my virtual team.

Philip Pfeifer | Pfeifer Sales Academy

Some of our recent work

Click any of the images to view.

Payment Schedule

An initial invoice will be sent to get the project started. After that, invoices will be sent before the 5th of each month (after a 30 day period). Invoices are sent through PayPal, and a PayPal account is not required to make payments. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102.

Prices are subject to variation if this proposal is not signed within a 30-day period from the date of this document. If the scope of the project is different from this estimate, the project price could be adjusted accordingly.

Signature

By signing this agreement, Capital Dwelling, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.

Fill in the fields below and a PDF copy of this agreement will be emailed to you.

(2021-06-28) Capital Dwelling - A/B Testing

Goal

Red Clay Creative will be Capital Dwelling’s website partner for continuously improving your website to increase engagement and conversions. We’ll do this by running strategic tests on your website to learn how your users are interacting with your site and then make ongoing improvements. A report will be generated each month and we will have a call each month to review progress and results. Individual projects such as landing pages and new website features will be quoted and billed separately.

Timeline

Ongoing

Options

A/B Testing – $1,000/mo.

We will run experiments on capitaldwelling.com to improve lead generation for your target market. These experiments will measure the effectiveness of headlines, copy, colors, images, and layouts on the website with the goal of boosting your conversion rate. Each month, we will review the progress of experiments and identify new opportunities to continuously improve the website. This includes a monthly report to track progress.

Wed Design & Development (hourly) - $100/hr.

Separate from small changes originating from A/B Testing, the opportunity may arise to make bigger updates to your website. This can range from website projects to website adjustments and may consist of, but is not limited to, updating the design of a website, changing the layout of a website or editing content to improve SEO. A shortened proposal will be sent for individual projects like this to set expectations and keep a record of work performed. If no work is performed, no invoice will be sent for this service.

Payment Schedule

An initial invoice will be sent to get the project started. After that, invoices will be sent before the 5th of each month (after a 30 day period). Invoices are sent through PayPal, and a PayPal account is not required to make payments. You can also pay by check, mailed to Red Clay Creative, 1765 Greensboro Station Place, 9th Floor, McLean, VA 22102.

Signature

By signing this agreement, Capital Dwelling, or the representative of, understands the Terms & Conditions and acknowledges all agreements, and has read and reviewed all applicable documents regarding this project.
A/B Testing?(Required)
Web Design & Development (hourly)?(Required)
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